From ideas to implementation, I help companies communicate their story, product, or service to others through the use of design and multimedia.

With a background in Economics and a concentration in Business Marketing, I am analytical in my design approach. In a saturated market, Economics is important because it is the study of making decisions under varying conditions.

Ultimately, your branding and marketing choices will influence the decisions made by your potential customers. How is your value perceived within the market? Why would a customer choose your business over another?

Branding has a ripple effect and sets the tone for the customer’s experience. The decisions you make from either logo design to customer service, should support your overall mission and company values.

With an emphasis on meaningful marketing, I help business owners align their core values to their branding campaigns so it becomes easier for potential customers to choose them.

"People do business with people and with brands that represent values they align with. We can always find others selling the same product or service, but it's that personal connection that makes the experience meaningful."

Services

Graphic Design
Assembling Content Management Systems (WordPress, Squarespace, Wix, etc.) with Branded Materials.
Email Marketing
Social Media Marketing
Event Coordination
Photography
Videography

Testimonials

Cassandra gives 110% to every project she works on. Her ability to multi-task allowed her to keep focused when enormous amounts of projects were thrown to her by yours truly. Her optimistic perspective and detail oriented work ethic is a an asset to any company.

Glenn Albright

International Spirits & Wines

While at ISW, Cassandra was a quick learner and able to adapt to our ever-changing environment. Her entrepreneurial spirit and ability to "roll up her sleeves to get the job done" helped meet deadlines and produce the marketing/sales materials needed.

Greg Albright

International Spirits & Wines

Cassandra is always a pleasure to work with. Her work speaks for itself but it's the other key elements that make our buisness relationship a success! She's always on time with projects, quick to fix and changes, super professional and Cassandra will even take it upon her self to contact clients if a project is urgent. I would highly recommend Cassandra to anyone in need of any design work!!

John Kilmire

Music Speaks Volumes

I was lucky enough to spend a year with her in the SMPS-NY Mentorship program. During that time, I got to know her well, and I would without hesitation recommend her - she would be an asset to any firm. Cas is kind, thoughtful, cerebral, measured, detail and action oriented, poses an excellent work ethic, ambitious, and driven. She is successful, both as a team player and in working independently.

Andrew Weinberg

Society of Marketing Professional Services (SMPS)

As a small business owner I am responsible for all of my marketing campaigns. Working with Cassandra has allowed me to start a creative idea and have her bring it home. Her ability to learn my business needs, and design high quality work at a low cost has significant value to me. Its like having a entire marketing and design team just a quick email away.

Cody Stephens

Total Nutrition

The number #1 reason I hired Cassandra was because she combined both strategic thinking with graphic design which is not always easy to find. She was eager to learn new things from both a technical and creative perspective in a field that is constantly changing. She was a very good listener and extremely receptive to my needs; she crystallized the issues and helped me make quick and good decisions about my website.

Susan Gannon

Momentum for Growth